Conectart

The two-phase method of contacting a potential customer has proven to be the ideal way to ensure a positive perception of the offer by the customer during the first contact and to minimize negative response to the offer, whether by telephone or in writing.

This method thus eliminates barriers on the side of the customer and allows subsequent personification of the offer according to customer preferences obtained during the first contact.

Before commencing the communication itself with potential customers, it is always necessary to carefully analyse the customer database in advance and select the most appropriate target group. It is therefore not appropriate to contact clients across the board. According to customer’s specification of the product/service and specification of the target group, we can already filter out low potential customers at this stage and focus only on those customers who have really great potential.

• First contact by an operator – a basic survey of client preferences – a simple query about the client’s interest in a product, service, solution, or savings, and the subsequent handover of the contact to a specialist to carry out the second contact.
• Second contact by a specialist – based on the feedback from the first contact, the specialist presents a specific offer to the customer or fills in the necessary information – closing the deal.